Dulux Promise

Dulux promise that their paint will give you the perfect colour with a uniform finish and the coverage stated, or Dulux wil​​​​l replace it.

Full Terms & Conditions

Perfect Colour

Dulux recognises that choosing the perfect colour isn’t always easy. In the unlikely event that you don’t love the final colour, Dulux will replace it under the Dulux Promise

Uniform Finish

When you paint a wall, you want a good finish. Dulux paints will give you an even uniform finish without patchiness

Coverage Stated

You can be confident in the covering power of Dulux paints. Their paint will give the coverage stated in the product information.

How to claim

Step one: Contact AkzoNobel Customer Advice Centre within 6 months of purchase

You can do it by Email: duluxpromise@akzonobel.com
or Post : AkzoNobel Customer Advice Centre, The AkzoNobel Building, Wexham Road, Slough, SL2 5DS

Step two: Dulux will require the following via email or post.

Step three: Dulux will send a product voucher redeemable at participating retailers

Upon validation of the claim, a voucher for the replacement product will be sent to you by post within 28 days.

The voucher will be redeemable at participating retailers for 6 calendar months following the date of issue.

Click here to see Dulux Retail products 
Click here to see Dulux Trade products

Full terms and conditions
Dulux Promise

"We promise our paint will give you the perfect colour with a uniform finish and the coverage stated, or we’ll replace it."
  1. The Dulux Promise (the "Promise") entitles a customer who has purchased Dulux; Matt, Silk or Soft Sheen, or EasyCare Matt, Kitchen or Bathroom, or Dulux Trade; Vinyl Matt, Silk or Soft Sheen, Flat Matt, Diamond Matt or Diamond Eggshell (500ml and larger packs only)  or Dulux or Dulux Trade product with the Dulux Promise logo on-pack in the UK ("Selected Product") who believes that their Selected Product hasn't delivered the perfect colour, a uniform finish or the coverage stated, to a voucher to replace the Selected Product. 
  2. The Promise is available to private individuals and sole traders aged 16 and above that are resident in the United Kingdom (including Northern Ireland, the Channel Islands and the Isle of Man) and to all partnerships and companies with their registered office address in the United Kingdom (the “Participants”). The Promise is not available to employees of the AkzoNobel group of companies, their agents, wholesalers, resellers or retailers.  Resellers and retailers may not submit claims on behalf of their customers.
  3. The Promise covers the replacement of the Selected Product only and excludes any claim for labour or other costs in respect of the original or replacement product.
  4. Claims can only be made by the person that purchased the Selected Product. 
  5. The Selected Product must have been applied on properly prepared surfaces and in accordance with the manufacturer’s tips and instructions (including those on-pack, datasheet and colour label instructions).
  6. Claims must be submitted by contacting the AkzoNobel Customer Advice centre on either 0333 222 7070 (Dulux Trade) or 0333 222 7171 (Dulux Retail), via email to duluxpromise@akzonobel.com or post to AkzoNobel Customer Advice Centre, The AkzoNobel Building, Wexham Road, Slough, SL2 5DS, no later than 6 months after the purchase of the Selected Product. You will be required to:
    1. Provide a clear copy of your itemised receipt or invoice showing the details of the Selected Product that you have purchased, the date of the purchase and the price paid for the Selected Product;
    2. Provide a description of the issue with the colour, the finish or the coverage stated of the Selected Product;
    3. Provide the postcode of the address at which the Selected Product has been applied;
    4. Provide a photograph of the wall(s) painted with the Selected Product.
    5. Provide the batch number that is printed on the can
  7. Provided that the Selected Product has been applied on properly prepared surfaces and in accordance with the manufacturer’s tips and instructions (including those on-pack, datasheet and colour label instructions), the claim will be deemed valid if the description of the issue and application photo demonstrate that the Selected Product is not the perfect colour or is not a uniform finish or has not provided the coverage stated on the pack. 
  8. We may send a representative to assess the painted area in question to verify that the claim is based on a bona fide purchase of a Selected Product and to ensure that the Selected Product and its application meets the conditions required for the Promise to apply. 
  9. Upon validation of a claim, a voucher for the replacement product will be sent to you by post within 28 days. You can redeem your voucher for a replacement for the Selected Product at any participating store before the voucher expiration date. Replacement products are subject to availability. Full voucher terms and conditions apply, see voucher for details.  Participating stores include: B&Q, Homebase, Dulux Decorator Centres, Brewers, TP, Jewson and most independent paint retailers (please note list is correct at time of publishing but remains subject to change). 
  10. The voucher is issued for the recommended product to replace the Selected Product that was deemed unsatisfactory. 
  11. For a claim related to colour not being the colour you like, the replacement product cannot be in the same colour as the Selected Product which is the subject of the claim, and the Promise will not apply to the replacement colour.  Replacement product for claims relating to colour are limited to 10L per claim and per customer claiming. 
  12. We reserve the right to reject claim if we have reason to believe that they are fraudulent or that there has been a violation of any of these Terms and Conditions (“T&Cs”).
  13. We accept no responsibility for claims that are incomplete, illegible, damaged or lost. Proof of submission of a claim is not proof of receipt.
  14. It is not necessary for customers to return the unsatisfactory product (unless we specifically request it in which case we shall arrange and pay for carriage). Returns will not be accepted. Disposal of any product is the responsibility of the customer. 
  15. No third party or joint submissions will be accepted.
  16. The Promise does not cover problems that were caused due to reasons outside of our control (for an example an issue with the substrate) or where the Selected Product was applied on surfaces which were not properly prepared or applied otherwise than in accordance with the manufacturer’s tips and instructions.
  17. Claims not made in accordance with these T&Cs will be deemed invalid. If a claim is refused because the terms of the Promise have not been met, AkzoNobel’s decision is final. 
  18. If any provision in these Terms and Conditions ("T&Cs") is found in any court or competent authority to be invalid, unlawful or unenforceable, that provision shall be deemed not to be part of the T&Cs and it shall not affect the enforceability of the rest of the provisions of the T&Cs.
  19. We reserve the right to withdraw, amend or terminate the Promise without notice. All claims made in accordance with these T&Cs and made prior to the Promise being withdrawn, amended or terminated will still be honoured. 
  20. The voucher has no cash value, is not transferable or assignable and cannot be used in conjunction with any other offers or promotions. No cash or alternative to the voucher will be provided.
  21. AkzoNobel shall not be liable for any:
    1. Conditions, warranties or other terms which are not included in the Promise or these T&Cs; or 
    2. Any indirect or consequential loss, damage or costs incurred by any customer in connection with the Selected Product or this Promise, or the cost of any labour for the application of the Selected Product.
  22. These exclusions do not exclude or restrict liability for death or personal injury resulting from the negligence of AkzoNobel, or its employees or agents or anything else that the law says we cannot exclude. 
  23. The Promise does not affect your statutory rights.
  24. Data will be held in accordance with our Privacy Policy.
  25. Please retain these T&Cs for future reference.
  26. This Promise is governed by the laws of England and Wales and is subject to the exclusive jurisdiction of the courts of England and Wales.
  27. In these terms and conditions “We” and “AkzoNobel” mean Imperial Chemical Industries Limited trading as ICI Paints AkzoNobel.
  28. AkzoNobel, the AkzoNobel logo, Dulux, the Flourish logo, Let's Colour, distinctive colour names and liveries are trademarks of the AkzoNobel group ©AkzoNobel 2018.

Email address for all Promise related correspondence is: duluxpromise@akzonobel.com 

The customer support telephone numbers are: 0333 222 7070 (Dulux Trade) or 0333 222 7171 (Dulux Retail).